The primary challenge that I faced while working on the BBC TV Home Page was to enhance the user experience by enabling them to explore and discover live programmes effortlessly. One of the core objectives was to facilitate a seamless transition for the users to jump onto live programmes instantly and provide quick access to information about what's coming up next. Another challenge was to enable users to schedule their preferred programmes during prime time quickly and easily, ensuring that they never miss their favourite shows.

To address these challenges, my team and I focused on creating an intuitive and user-friendly interface that would provide a clear and comprehensive overview of live programmes, allowing users to navigate and explore content with ease. Our primary focus was to ensure that the users could easily find and access live programmes and be aware of the upcoming shows, even if they missed any of the previous ones.

To accomplish this, we included a dedicated carousel on the top of the page, showcasing the best prime evening programmes. Additionally, we provided a list of programmes organized by channel, enabling users to access live and upcoming programmes effortlessly. The emphasis was on making it easy for users to quickly jump onto live programmes while also being informed about what's coming up next.

Through our design approach and user research, we aimed to make it simple for users to schedule their preferred programmes during prime time, ensuring that they never miss their favourite shows. The outcome of our efforts was a user-centric design that enhanced the user experience and enabled them to navigate through live and upcoming programmes with ease.

During the iPlayer TV guide project, my team and I gained valuable learnings and achieved significant results and outcomes. By collaborating closely with the marketing team and conducting extensive research, we were able to gain insights into user behaviors and preferences for discovering and watching live TV programs on the iPlayer platform.

One of the most important learnings we gained was the importance of understanding user needs and pain points when designing a user experience. Through our research, we discovered that users had difficulty discovering and navigating to live TV programs and planning their viewing experience, particularly during prime evening hours. This insight allowed us to focus our design efforts on addressing these pain points and improving the user experience.

The results of our research and design efforts were significant. By developing several design concepts and wireframes and testing them with our user group, we were able to create a final prototype that addressed the identified pain points and provided a more intuitive and enjoyable user experience for discovering and watching live TV programs on the iPlayer platform.

The final solution that we delivered included a clear overview of the best prime evening programs through a prominent carousel at the top of the page, making it easy for users to discover and navigate to the programs they want to watch. We also included a list of programs listed by channel, providing additional navigation options for users. By focusing on what's on now and what will be on next, we made it easy for users to quickly jump to live programs and plan their viewing experience.

Overall, the outcome of our research and design efforts was an improved user experience for the iPlayer TV guide, making it easier and more enjoyable for users to discover and watch live TV programs on the platform. This project provided valuable learnings about user-centered design and the importance of collaboration and research in creating successful user experiences.