Squawka MatchBoss
Euro 2016 Fantasy Football Game
Client
Squawka
Football Media Company
Year
2016
London, UK
Case Study Overview
MatchBoss - The Ultimate Fantasy Football Platform
MatchBoss is a revolutionary fantasy football platform for Premier League fans that provides a unique opportunity to showcase your knowledge of the game and win big prizes. This case study provides an overview of MatchBoss and highlights the key features that make it the ultimate fantasy football experience.
MatchBoss offers a free-to-play model with cash prizes for users who select the best performing players each weekend. With the chance to win up to £1,000,000, MatchBoss is the perfect platform for football enthusiasts to engage with the Premier League action and put their skills to the test.
The platform's easy-to-use interface and real-time updates make it simple for users to create their dream team and make strategic decisions that could earn them big money. MatchBoss also features a leaderboard that shows how well you're performing against other users, providing a sense of competition and community.
MatchBoss's innovative features also include player performance analytics, allowing users to track their players' performance in real-time and make informed decisions about their team.
MatchBoss provides a unique and engaging fantasy football experience for Premier League fans, offering the chance to win big prizes and showcase your knowledge of the game. With its user-friendly interface, real-time updates, and innovative features, MatchBoss is the ultimate platform for football enthusiasts looking to engage with the Premier League action and compete against others. Join MatchBoss today and experience the ultimate fantasy football platform for fans of the world's most popular league!
Some information and details are excluded due to confidentiality reasons.
My role
Lead User Experience Designer
Solution
As a Lead UX Designer for Squawka, an entertainment-football digital media company, my primary focus was to translate business requirements and user goals into elegant, intuitive, and engaging user experiences across various platforms such as web, social media, video, and mobile applications. I led a small team of UX Designers and worked closely with Product Managers, Content Strategists, and Sales teams to showcase Squawka's products in the best possible way.
One of my key achievements was developing and defining the Squawka brand guidelines for all activities, ensuring consistency in the user experience across all touchpoints. Through my work, I have helped Squawka to deliver exceptional user experiences, providing users with a seamless and engaging experience while achieving business goals.
UX Interactions
Team seletion Experience
UX Design
Product overview
Learnings, results and output
Learnings:
As the lead user experience designer for MatchBoss, I learned the importance of creating a seamless and engaging user experience to increase user engagement and drive business outcomes. Through user research and feedback, I discovered that users valued real-time updates and the ability to track their progress in real-time. I also learned the importance of creating a competitive atmosphere and sense of community to keep users engaged with the platform.
Results:
My work on MatchBoss resulted in several positive outcomes for the platform. By designing an intuitive and user-friendly interface, we were able to increase user engagement and retention. The addition of real-time updates and a leaderboard also helped to increase user engagement and create a sense of competition, leading to increased user satisfaction and more frequent use of the platform. Additionally, the implementation of cash prizes for top performers drove new user acquisition and increased overall platform revenue.
Output:
The output of my work on MatchBoss was a streamlined and engaging user experience that helped to increase user engagement and drive business outcomes. The platform's user interface was optimized to provide users with an intuitive and seamless experience, while the inclusion of real-time updates and a leaderboard helped to create a competitive atmosphere and sense of community. Overall, the output of my work on MatchBoss was a successful and engaging fantasy football platform that provided users with a unique and rewarding experience.